“Big data” is a trendy buzz word. Sure, the ability to process and handle absurdly large amounts of data has become greater and more accessible, but if an organization is not sure how to begin measuring and organizing, buying into the “big data” movement is useless. Storytelling and tracking social impact can be done by utilizing rather basic data in a meaningful way to connect with the public.
Although most organizations aren’t media focused, they have the best resource for curating a message: the people they help in their respective communities. I find that tracking social impact goes hand-in-hand with storytelling. Donors and volunteers are interested in understanding the tangible results of your work, while making personal connections with beneficiaries … Read More
Organizing information about your nonprofit by outlining the specifics of your work is imperative. Storytelling will be important to tracking social impact, because personal stories buttress abstract performance indicators … Read More
As an organization, you know you must measure something to demonstrate success, but what? Should your metrics be dollars raised or houses built or bottles of water supplied? Tracking social impact isn’t a straight and narrow process, there are several branches to consider and this week we’ll explore a more concrete element: metrics … Read more