Tracking Social Impact: Identify Concrete Quantifiers

track impact, quantifier, metrics

This is the third article in our series, The Step by Step Guide to Tracking Social Impact

As an organization, you know you must measure something to demonstrate success, but what? Should your metrics be dollars raised or houses built or bottles of water supplied? Tracking social impact isn’t a straight and narrow process, there are several branches to consider and this week we’ll explore a more concrete element: metrics.

Let’s take another look at your mission statement. Pick out the clauses that describe exactly what you wish to achieve as an organization. Now, concisely identify what it is you do – whether that’s build houses for disadvantaged families or provide a platform for microlending. 

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Tracking Social Impact: What are the Details?

organization, nonprofit, telling a story, storytelling

This is the second article in our series, The Step by Step Guide to Tracking Social Impact

Now that you have clarified what your work is, how it is completed and why it is important, it’s time to begin organizing your information by outlining the specifics of your work. Storytelling will be important to tracking social impact, because personal stories buttress abstract performance indicators.

Think of your mission statement as a theorem – a hypothesis of the change in the world that you believe you can achieve. Before proven, a theorem is just words; a theory made up of assumptions requiring validation. How do you prove a theorem? Start broad and become more specific with each step of analysis.

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Tracking Social Impact: Revisit Your Mission Statement
This is the first article in our series, The Step by Step Guide to Tracking Social Impact

Last week, I wrote about using data to tell your organization’s story. As a photographer and journalist, the importance of storytelling prevails in my thoughts. Although most organizations aren’t media focused, they have the best resource for curating a message: the people they help in their respective communities. I find that tracking social impact goes hand-in-hand with storytelling. Donors and volunteers are interested in understanding the tangible results of your work, while making personal connections with beneficiaries.

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