Follow these three simple pieces of advice and keep supporters engaged with your cause:
1. Be yourself
Being forthcoming, transparent and letting your team’s personality shine through your posts will go along way. In the age of social media, people expect to be able to connect with those delivering the message from the other side of a computer screen – digital is becoming increasingly human. Share photos of your team working in the field or in the office – place a face to your organization. The more personally connected people feel, the more likely they are to remain engaged and supportive of your cause.