Many organization’s aren’t taking full advantage of the tools available to improve their visual storytelling. Web applications like Storify, Piktochart, Animoto, Instagram, Strikingly, and Over App make it easy to create stunning visuals, build stories, embed them to your site, and improve your design quality (and more) without needing an expensive web developer, artist or designer.
You just need to have a compelling message, a story to tell – which all nonprofits and causes do – and open-mindedness to use all the incredible tools at your fingertips.
This infographic, put together by HubSpot, the leader in digital marketing, really hits the nail on the head regarding the meteoric rise of visual storytelling. Organizations have always been storytelling powerhouses, but social media has changed the standards of the practice and altered its effective mediums. Adapting to the new standards isn’t always easy, especially if navigating social media seems relatively Greek. Some organizations are adapting by bringing on hires who are members of a generation who grew up on social networks, while others are trying to craft social media strategies through delving into the increasing number of books and how-to’s.
Ultimately, there doesn’t seem to be one ideal way to onboard a successful strategy (although, there are some good pointers out there). But one thing is certain – visual is reigning, and will continue to reign, as an extremely effective means of engagement. This is where simply learning to be a good storyteller can propel an organization into stronger relationships with donors and volunteers, viral marketing of their message, and more organic growth. (One great example of this is charity:water raised $1.2 million from a single video – talk about effective storytelling driving emotional response).
Here are a few examples of how nonprofits are using visual storytelling in compelling, interactive ways: